WordPress speed optimisation you can measure.

It depends on where you start. A site that has never been optimised often sees the biggest jump, while one already in decent shape gains less. Rather than promise a number we cannot know yet, we measure your pages first, tell you where the real gains are, and then show you the before-and-after once the work is done.

It helps. Core Web Vitals are a ranking signal, and a fast site keeps visitors from bouncing, which search engines notice. Speed rarely outranks great content on its own, but a quick site removes a real handicap and usually lifts conversions more than rankings. We aim for both, and we build everything to be found in search.

Not always. Plenty of sites are slow because of how they are built, not where they are hosted, and we can make big gains without moving you. That said, if your hosting is genuinely the limit, we will tell you honestly and suggest better options rather than charging for tuning that cannot get past it.

Your browser has already cached the site, and you are probably on good broadband near the server. Real visitors arrive cold, often on mobile data and older phones, so they feel every heavy image and script. We test the way real people load your pages, not the flattering version you see every day.

That is the risk with aggressive tuning, so we do not work that way. We change things carefully, test each step on a staging copy, and check your key pages and forms before anything goes live. If a particular tweak saves milliseconds but breaks a feature you rely on, we leave it out. Working beats fractionally faster.

It can be either. Many clients want a focused one-off project to fix a slow site and get the numbers up, then leave it. Others add light ongoing care so speed does not creep back as new plugins and content pile up. We quote both clearly up front, as fixed itemised prices, so you can choose without any pressure.